After successfully launching their new range of condiment's into supermarkets with the 'give is some campaign' Kohinoor returned to Paladin for the launch of their new range of cooking sauces.

The sauces - Tikka Masala, Korma & Balti - are some of the most popular dishes in Britain so we decided to launch them with the campaign 'Britain's Favourites'.

This case study delves into the successful execution of the "Britain's Favourites" digital campaign, launched by Kohinoor to promote their new range of mouth-watering sauces - tikka masala, korma, and balti. The primary challenge was to captivate a vast audience through social media, email, Google ads, and YouTube advertising while also ensuring a substantial return on ad spend by driving sales on their ecommerce platform. To tackle this ambitious goal, the campaign aimed to celebrate Britain's profound love for Indian cooking, resonating with the diverse tastes of the nation. The campaign encompassed a meticulously crafted video, captivating branded assets, and a compelling landing page design aimed at converting users into loyal customers.


Advertising Campaign
Landing Page Design
Social Media Advertising Campaign
Email Marketing
2.6m Reached
1,596 New Products Sold
+98% Conversion Rate