We were approached by Lion & Mason, one of the UK’s leading User Experience agencies that specialises in creating digital products for a range of international consumer brands.
We were tasked with growing awareness of their brand and developing new business leads through digital marketing
Given this was a B2B service, we used LinkedIn to post and advertise their business, taking their brand to a defined audience.
We concurrently ran a PPC campaign for brand and key search terms capturing relevant search traffic.
We developed a clear strategy, targeting a defined audience of digital product project managers, that maximised budgets and grew revenue.
We took a content-first approach working with the agency to develop a plan that would highlight their areas of expertise, provide both organic search benefits as well as content for promoting on social media.