Overview
We helped Indian food manufacturer, Kohinoor, launch three new stir-in curry sauces into ASDA, Sainsbury's and Tesco stores nationwide.
The new flavours, Tikka Masala, Balti and Korma, were launched under the campaign Britain’s Favourites, paying homage to the dual-heritage of the dishes.
Challenge
After creating the campaign we set about engaging the UK's curry fanbase through social media, email, Google ads, and YouTube advertising while also ensuring a return on ad spend by driving sales on their ecommerce platform.
Working with a Emmy Winning recording artist the campaign encompassed a meticulously crafted video, distinctive assets and an engaging landing page designed to convert users into loyal customers.
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