Challenge

In May 2023 we brought two high performance brands together - AMT Auto and UNSQUASHABLE to create a pioneering partnership.

UNSQUASHABLE is the squash brand used by European Champion James Wilstrop and squash legend Jahangir Khan throughout his record-breaking career.

The partnership will see AMT Auto adding squash to its extensive sports portfolio that includes football, cricket and rugby league.

As part of the partnership, the two companies will work together to raise the profile of AMT's prestige stock (www.amtauto.co.uk) and UNSQUASHABLE's sponsored players & brand ambassadors through targeted online & social media promotions.

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