AMT Auto, a leader in automotive solutions within West Yorkshire, already enjoyed strong brand recognition through partnerships with prominent local sports teams. While these partnerships generated awareness, Paladin Marketing identified an opportunity to extract greater long-term value. Traditional social media competitions focused on "likes" and "shares," offering limited customer insights and opportunity for future marketing.
Develop a dedicated website - AMT Play - to host fan engagement initiatives like competitions offering exclusive prizes (tickets, merchandise) from partnered sports teams (Leeds United, Leeds Rhinos, Yorkshire County Cricket Club).
Paladin Marketing designed and launched AMT Play, a dedicated website serving as a hub for fan engagement initiatives. The platform hosted competitions offering exclusive prizes tied to AMT's sports team partners.