The Covid-19 pandemic has altered the way we do business from social interactions, to the way we meet and travel. The closure of businesses during the lockdowns made the way we research and find new products and services an almost exclusively online process.
As restrictions ease and we regain a sense of pre-pandemic normality, it is important businesses have a strong online presence that allows your audience to find and connect with you. PPC (Pay Per Click) advertising through platforms like Google is one way to do this.
PPC gives business of all sizes the tools to run effective advertising campaigns in an increasingly competitive market. According to data from Formstack it was rated the third best channel for generating high-volume leads in 2020, just behind on-page website conversions and email marketing. With this in mind, here are 6 simple reasons your business should be incorporating PPC into your marketing strategy.
PPC allows you to target demographics relevant to your business. Unlike traditional advertising which casts a wide net, PPC uses keywords and phrases which your audience are likely to search for. Customers who click on your ads are therefore going to be more likely to be interested in your product or service.
PPC can help your business find potential new customers. There are over 5.6 billion searches a day on google, that’s a lot of traffic you can tap into. By utilising online advertising, you can find an audience that traditional advertising methods would not be able to reach.
Setting up Google ads is a much simpler and quicker process than most people realise. If you already have a website (if not, get in touch!) you are already halfway there. In just a few hours you can set up a google ads account and start delivering traffic to your site.
Tight finances in the current economy make every penny you spend vital. Utilising pay per click advertising makes sure you appear in front of the consumers most likely to be interested in your service. Increasing the chances of conversion, and decreasing wasted marketing spend.
Platforms like Google Ads come with a host of functions that give you control over your campaigns. From optimizing daily budgets to ensure you do not overspend, to controlling what time the ads are shown. You can also optimise your campaigns to only show on relevant devices, such as mobile if your audience uses mobile more than desktop. Ad extensions allow you show off more of your business by adding features such as a contact numbers, your location and site links.
Analytics provide your company with data extracted from your campaigns. This data presents a clear picture of what is and what isn’t working, giving you the power to make informed decisions.
PPC is one of the most proven ways to generate business. With customer habits meaning more people than ever are researching products and services online, there has never been a better time to start advertising online.